How To Build Your Web 2.0 Empire

Video Marketing

How to use the power of video sharing to drive traffic and increase overall awareness and exposure.

Video sharing websites are a great place where you can submit things such as product reviews, tips and tricks, how to videos, or whatever else you can come up with to gain exposure for your own web 2.0 empire.

The whole point of submitting videos is to get people to see your videos and think "wow, this person really knows his/ her stuff. I need to get over to that website and check out some more great information like this."

Now, understand that there are a TON of video sharing sites out there for you to submit your video content to. But for the purpose of demonstration, we're going to use YouTube as the base example of what to do, just because it's very popular and easy to use. But, I'll also expose you to a slew of other places where you can share your videos.

So, let's get started.

First, you need to have your keyword or "tag" research done to make sure that the keywords you're going to be using are actually being searched in the video sharing communities. You can do this by searching category, channels (by user), and by keywords themselves.

Your findings can be sorted by:

• Date
• Views
• Rating
• Keyword relevance

Find out what tags and titles are getting views in your niche and follow their lead. I'm not saying that you should do "copycat" videos, but you can get ideas of what people are looking for and actually watching.

After creating your account, come up with your keyword lists,, and filled out your pofile, it's time  to start  uploading your videos.

You can also, if you have several different videos with different topics, create playlists. Another thing you can do to seperate your content topics is to create your own channels.

So, what kinds of videos should you make?

Well, being that I'm experienced in both network marketing and affiliate marketing, let's look at examples of what kinds of things you can do with just those 2 business models.

Network Marketing:

• "Tips" videos about things that you've learned that may help other network marketers.
• Philosophies that you believe in.
• Review videos for any funded proposals you have
• Inspirational videos.

Affiliate Marketing:

• How To Videos
• Product reviews
• Examples
• "Tips" and "Tricks"

What, for our purposes, are some of the charactoristics of videos that actually get views?

1. Funny: People love to laugh and when they see something funny on the net, it makes their day a little bit better.
2. Inspiring: Stories of inspiration are great. People like to be uplifted. An example is Tjhe Interview With God presentation.
3. Shocking: Shocking videos tend to be very viral, however, I do not recommend you bash other companies and products in order to sell yours. That type of negativity will have no good outcome.
4. Interesting: If you can create curiosity with your videos and make your viewer want to learn more about you, your product, your website, you're in like Flynn.
5. Sexy: Sex still sells and it always will. If you're a hotty, great. Just don't go overboard and take away from the marketing message. If you use only your "hotness" to sell your products or your company, people most likely won't take you seriously.
6. Personal: Internet users love to peek inside other people's worlds from the comfort of their own homes. Use your imagination but always remember to remain professional.
7. How To's:  A screen cature video showing "this is exactly how you do this," is a great tool to brand yourself. (I use Camtasia Studio. It's expensive, however I believe it's a worthwhile investment for your business. To get a free trial version of Camtasia, scroll down to the bottom  of the page and put in your information.) How to videos are also a case of offereing your expertise without asking anything in return. Remember, position yourself as an expert.
8. Demonstration: Show a product in a video. If it's an e book, show a screen capture video of the table of contents and of course, the cover. Talk about the material that's covered. If it's a software or a service, show it in use. And of course if it's a physical thing, show you using it or demonstrating  what it looks like.

What are some ways that you can :"snazz up" your videos?

Windows Movie Maker is a free program that your computer probably already has if you have Wiondows XP or Vista.. If you don't have it for some reason, you can download it  here.

What would you add?

• A title screen
• Text that shows you website address
• Backgroung music
• Graphics (logo, banner, etc.)

Be creative while remaining professional. Make sure you don't add too many effects and overpower your message.

How do these videos help you get traffic to your website?

There are 2 important things you can do to actually get people from places like You Tube to your site:

1. Mention your site either by saying the address or even better, by  adding text to your video showing your full website url. Make sure that the shot hovers long enough for interested viewers to either write it down or type it in their address bar.
2. Add a link to a relevant address in the description so that YouTubers can actually click on your site. 

Where should you send them?

• To a leads capture page offering more reklevant information.
• Send them to whatever page on your site is directly related to the info you're vlogging about. Another good reason to have a subscription form on every single page of your website.
• Send them directly to your newsletter sign up .

More Video Tips

Free camtasia trial software!

While there are many other video marketing tips I could put on this page, it simply would end up being one of those extremely boring, long, drawn out web pages.

Instead of going that route, I understand that you have other things you could be doing. Therefore, I want to offer you the option of getting a steady flow of video marketing tips and tricks and instructional videos in small, digestable chunks. It's all part of the "How To Build Your Web 2.0 Empire" newsletter. Web 2.0 is my passion and I'll make sure you're well informaed with a do able  blueprint you can use to generate your own leads and traffic using Web 2.0 marketing strategies.

Free Camtasia Studio Internet Marketer's Free Trial Version! (Upon Confirmation)

Free Internet Marketer's Version Of Camtasia Studio for your video marketing needs Plus Tips, Tricks and Updates on: Social Networking Blogging and Vlogging Social bookmarking Squidoo Hub pages Forum marketing and other social marketing methods. Stay Informed and Get Moving "Building Your Web 2.0 Empire!"   Name: Email: The one social media platform Id like to learn more about is: Are you an affiliate marketer or a network marketer: